Kuo, Hsien-Chih; Luarn, Pin; Chen, I-Jen - In: International journal of business and economic sciences … 11 (2018) 1, pp. 26-33
Purpose: Since service-dominant logic is a theory with co-creation as its central concept, this study uses service … study can help subsequent businesses understand how to use value cocreation to strengthen business models. Research … still limitations. Originality/value: Very few studies exist on co-creation in the context of case study research. This …