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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers

Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166

Persistent link: https://www.econbiz.de/10010513831

It looks green : effects of green visuals in advertising on Chinese consumers' brand perception

Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86

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The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth

Xue, Fei; Zhou, Peiqin - In: Journal of international consumer marketing 23 (2011) 1, pp. 45-58

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Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students

Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002

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Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China

Muralidharan, Sidharth; Xue, Fei - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 226-242

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What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior

Sang, Hui; Xue, Fei; Zhao, Jinling - In: Journal of international consumer marketing 30 (2018) 3, pp. 148-157

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Does CEO's early life experience affect corporate bond yield spread? : evidence from China's great famine

Xue, Fei; Wang, Xin; Xie, Yan; Zhang, Weihua - In: International review of economics & finance : IREF 80 (2022), pp. 1012-1024

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Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China

Muralidharan, Sidharth; Xue, Fei - In: Young Consumers 17 (2016) 3, pp. 226-242

Purpose Millennials, an understudied segment of the sustainable market, are enthusiastic about adopting greener lifestyles but fail to translate pro-environmental attitudes to actual behavior, thus understanding factors that motivate their actual purchase of green products is imperative. Using...

Persistent link: https://www.econbiz.de/10015044478