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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Critical success criteria for B2B e-commerce systems in Chinese medical supply chain
Wang, Chengbo; Mao, Zhaofang; Johansen, John; Luxhøj, … - In: International journal of logistics : research and … 19 (2016) 2, pp. 105-124
Persistent link: https://www.econbiz.de/10011487792
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Business-to-business adoption of eCommerce in China
Tan, Daisy Jing; Tyler, Katherine; Manica, Andrea - In: Information & management : the internat. journal of … 44 (2007) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10003655622
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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The continuous maturity analysis of Li Ning's brand marketing through Weibo, China
Xiang, Ziqi - In: International journal of electronic business : IJEB 19 (2024) 1, pp. 22-55
Persistent link: https://www.econbiz.de/10015063949
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Zhu, Miao - In: The journal of business & industrial marketing 31 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Moderating role of ownership type in the relationship between market orientation and supply chain integration in e-business in China
Liu, Hefu; Ke, Weiling; Wei, Kwok Kee; Hua, Zhongsheng - In: Journal of global information management : an official … 22 (2014) 4, pp. 34-53
Persistent link: https://www.econbiz.de/10010506915
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The Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China
Liu, Hefu - 2014
Integrating supply chain processes in e-business in emerging and transitional economies has elicited considerable …, this study investigates the effect of market orientation on supply chain integration (SCI) in e-business and examines the … integration in e-business. In addition, ownership type moderates the relationships between market orientation and SCI …
Persistent link: https://www.econbiz.de/10013053190