Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023
, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and … Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for …Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing …