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The joint-liability mechanism : controlling opportunism through peer monitoring among Chinese supplier groups
Hu, Qinfang; Chan, S. Fiona; Zhang, Guangling; Yang, Zhilin - In: The journal of business & industrial marketing 31 (2016) 5, pp. 640-653
Persistent link: https://www.econbiz.de/10011564324
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 1-16). 2017
Persistent link: https://www.econbiz.de/10011529652
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The developmental process of unethical consumer behavior : an investigation grounded in China
Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 411-432
Persistent link: https://www.econbiz.de/10010519145
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Managing corporate crisis in China : sentiment, reason, and law
Yang, Zhilin; Jiang, Ling - In: Business horizons 58 (2015) 2, pp. 193-201
Persistent link: https://www.econbiz.de/10010497511
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How does organizational learning matter in strategic business performance? : the contingency role of guanxi networking
Chung, Henry F. L.; Yang, Zhilin; Huang, Pei-how - In: Journal of business research : JBR 68 (2015) 6, pp. 1216-1224
Persistent link: https://www.econbiz.de/10010529919
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Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629