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Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm

Song-Turner, Helen; Courvisanos, Jerry; Zeegers, Margaret - In: Journal of Asia Pacific business 15 (2014) 2, pp. 164-192

Persistent link: https://www.econbiz.de/10010381497

Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China

Silva, Muthu de; Wang, Pengji; Kuah, Adrian T. H. - In: Journal of business research : JBR 122 (2021), pp. 713-724

Persistent link: https://www.econbiz.de/10012420610

Young Chinese consumer decision making in buying green products : an application of theory of planned behavior with gender and price transparency

Bhutto, Muhammad Yaseen; Zeng, Fue; Soomro, Yasir Ali; … - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 599-619

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...

Persistent link: https://www.econbiz.de/10012107743

An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior

Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 50 (2019), pp. 145-153

Persistent link: https://www.econbiz.de/10012114148

Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms

Song-Turner, Helen; Polonsky, Michael J. - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 506-531

Persistent link: https://www.econbiz.de/10011588526

From green inclusive leadership to green creativity : the mediating role of green passion and green absorptive capacity

Dinibutun, Sait Revda - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-11

. However, academic research on green creativity and green inclusive leadership is limited in the literature. Therefore, this … study theorised a conceptual model based on the organisational creativity theory to investigate the impact of green … inclusive leadership on green creativity with the mediating role of green passion and green absorptive capacity. Data in this …

Persistent link: https://www.econbiz.de/10014582788

Effects of eco-innovation typology on its performance : empirical evidence from Chinese enterprises

Dong, Ying; Wang, Xi; Jin, Jun; Qiao, Yuanbo; Shi, Lei - In: Journal of engineering and technology management : JET-M 34 (2014), pp. 78-98

Persistent link: https://www.econbiz.de/10010468660

Can green innovation promote the financial performance of SMEs? : empirical evidence from China

Ji, Huanyong; Zhou, Siyuan; Wan, Jun; Lan, Chongfeng - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1288-1302

Persistent link: https://www.econbiz.de/10014507133

Environmental marketing strategy effects on market-based assets

Yang, Defeng; Zhao, Ping; Lou, Runping; Wei, Haiying - In: Total quality management & business excellence : an … 24 (2013) 6, pp. 707-718

Persistent link: https://www.econbiz.de/10009763347

Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality

Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500

Persistent link: https://www.econbiz.de/10010493858

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