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The influence of face and group orientation on the perception of luxury goods
Le Monkhouse, Lien; Barnes, Bradley R.; Stephan, Ute - In: International Marketing Review 29 (2012) 6, pp. 647-672
Purpose – The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive consumers’ perceptions of luxury goods across four East Asian markets. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014827568
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Arts, culture and the making of global cities : creating new urban landscapes in Asia
Kong, Lily; Jin, Jiahe; Chou, Tsu-Lung - 2015
the role of creativity in fostering the development of global cities; and it chronicles how arts and culture are changing … of culture and the arts. Arts, Culture and the Making of Global Cities examines such ambitions and projects undertaken in … urban imaging strategies and attempts to harness arts and culture, as well as more organically evolved arts activities and …
Persistent link: https://www.econbiz.de/10011851302
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Nanjing's performance as China's FDI inflows grow
Foster, M. John; Wang, Zhuo - In: International journal of management and decision making … 8 (2007) 2/4, pp. 426-439
Persistent link: https://www.econbiz.de/10003457669
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Shangri-La : messing with a myth
Liamas, Rosa; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10009301184
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Ouality-based excellence and product-country image : case studies on Italy and China in the beverage sector
Rubini, Lauretta; Motta, Luca; Di Tommaso, Marco Rodolfo - In: Measuring business excellence : the journal of … 17 (2013) 2, pp. 35-47
Persistent link: https://www.econbiz.de/10009766981
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Place marketing of hot spring regions : a market segmentation based on Chinese tourists' perceptions of healthfulness of places
Chang, Lizone; Beise-Zee, Rian - In: International journal of leisure and tourism marketing … 3 (2012/13) 4, pp. 364-377
Persistent link: https://www.econbiz.de/10010359147
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China's reputation in the USA
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
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Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
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The impact of government policies on place branding performance : evidence from China
Zhou, Hui; Zhang, Yueyi; Zhou, Li - In: Total quality management & business excellence 34 (2023) 6, pp. 712-742
Persistent link: https://www.econbiz.de/10013550277