Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

/methodology/approach – The study adopts a stochastic approach to measure brand loyalty at the attribute level using the Dirichlet model as a … implications – Two types of categorization prevail in the category: first, a family brand-based, mainly relevant for large brands … smoking. The contribution of the present work lies in the provisions of evidence-based insights to help brand managers and …