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Cluster analysis
Consumer behaviour
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Clusteranalyse
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Marktsegmentierung
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Kondo, Fumiyo N.
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Customer segmentation with purchase channels and media touchpoints using single source panel data
Nakano, Satoshi
;
Kondo, Fumiyo N.
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 142-152
Persistent link: https://www.econbiz.de/10011808569
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Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
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