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Cluster analysis
Consumer behaviour
34
Konsumentenverhalten
34
India
14
Indien
14
Customer satisfaction
11
Kundenzufriedenheit
11
Online retailing
11
Online-Handel
11
Emotion
9
Advertising effects
5
Dienstleistungsqualität
5
E-commerce
5
Electronic Commerce
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Internet marketing
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Market segmentation
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Marktsegmentierung
5
Online-Marketing
5
Service quality
5
Social Web
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Social web
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Werbewirkung
5
Beziehungsmarketing
4
Brand image
4
Brand management
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Clusteranalyse
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Einkaufszentrum
4
Markenführung
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
Relationship marketing
4
Shopping center
4
Website
4
Advertising
3
Arbeitszufriedenheit
3
Beschwerdemanagement
3
Brand
3
Celebrity endorsement
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Celebrity-Werbung
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Parsad, Chandan
4
Prashar, Sanjeev
4
Vijay, T. Sai
2
Banerjee, Abhishek
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Chatterjee, Subham
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Sahakari, Nikhil
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Tata, Sai Vijay
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Tata, Vijay Sai
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Asian Academy of Management journal : AAMJ
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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2
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
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