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Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron; Rundle-Thiele, Sharyn; Beaumont, Narelle - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron; Rundle-Thiele, Sharyn - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445