//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cluster analysis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What (really) drives consumer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cluster analysis
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
14
Brand management
14
Internet marketing
14
Markenführung
14
Markenimage
14
Online-Marketing
14
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Großbritannien
8
United Kingdom
8
Brand
7
Markenartikel
7
Luxury goods
6
Luxusgüter
6
Advertising effects
4
Emotion
4
Ethics
4
Marketing management
4
Marketingmanagement
4
Measurement
4
Messung
4
Mobile Anwendung
4
Mobile application
4
Werbewirkung
4
Advertising
3
B-to-B-Marketing
3
Brand loyalty
3
Business-to-business marketing
3
Clusteranalyse
3
Comparison
3
Ethik
3
Internet
3
Mobile communications
3
Mobile phone
3
Mobilkommunikation
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Michaelidou, Nina
3
Aroean, Lukman
1
Christodoulides, George
1
Siamagka, Nikoletta Theofania
1
Published in...
All
European journal of marketing : EJM
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A typology of consumers' variety-seeking disposition based on inherent needs
Michaelidou, Nina
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 676-694
Persistent link: https://www.econbiz.de/10009558870
Saved in:
2
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Saved in:
3
A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->