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Musical intelligence : explication, measurement, and implications for consumer behavior

Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289

Persistent link: https://www.econbiz.de/10010416697

The mere association effect and brand evaluations

Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10008909944

Even when it feels difficult to think why I like you, I still do : the role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands

Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: South African journal of business management 51 (2020) 1, pp. 1-8

Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...

Persistent link: https://www.econbiz.de/10012589361

Consequences of moral transgressions : how regulatory focus orientation motivates or hinders moral decoupling

Cowan, Kirsten; Yazdanparast, Atefeh - In: Journal of business ethics : JBE 170 (2021) 1, pp. 115-132

Persistent link: https://www.econbiz.de/10012496521

Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390

Persistent link: https://www.econbiz.de/10011661710

Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510

Persistent link: https://www.econbiz.de/10011943509

Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat

Thomas, Veronica L.; Saenger, Christina; Bock, Dora E. - In: Psychology & marketing 34 (2017) 9, pp. 894-903

Persistent link: https://www.econbiz.de/10011738125

Activating stereotypes with brand imagery : the role of viewer political identity

Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10011771831

The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers

Ho Huy Tuu - In: Journal of economic development 24 (2017) 3, pp. 94-115

Persistent link: https://www.econbiz.de/10011804876

The asymmetric effects of identity salience on judgement : the role of valence and attribute congruence

Han, Dahee; Kim, Claire Heeryung - In: Asia marketing journal 25 (2023) 2, pp. 84-98

Persistent link: https://www.econbiz.de/10014384084

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