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~subject:"Cognition"
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Emotionale Werbung
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Cognition
Werbung
13,739
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10,413
Advertising
10,323
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6,280
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6,262
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4,198
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Raab, Gerhard
8
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7
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6
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6
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6
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5
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5
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5
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5
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4
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4
Chang, Chingching
4
Gauer, Florian
4
Gkintoni, Evgenia
4
Halkiopoulos, Constantinos
4
Lee, Leonard
4
Lindenmeier, Jörg
4
Picot, Arnold
4
Septianto, Felix
4
Spörrle, Matthias
4
Ahn, Jiseon
3
Altinay, Levent
3
Amir, On
3
Ariely, Dan
3
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3
Back, Ki-Joon
3
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3
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3
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Eelen, Jiska
3
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3
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3
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3
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Huy, Quy
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3
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3
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Journal of business research : JBR
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Journal of behavioral decision making
18
Journal of retailing and consumer services
17
Journal of business ethics : JOBE
15
Journal of business and psychology
13
International journal of advertising : the review of marketing communications
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
10
Psychology & marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of hospitality management
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
Journal of consumer behaviour : an international research review
7
Journal of travel and tourism marketing
7
SpringerLink / Bücher
7
Economics, management and financial markets
6
European management journal
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
Journal of economic psychology : research in economic psychology and behavioral economics
5
Asia Pacific journal of marketing and logistics
4
European research studies
4
Global journal of business management : GJBM
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of happiness and development
4
International journal of management reviews : IJMR
4
International journal of retail & distribution management
4
Journal of advertising research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of internet commerce
4
Journal of management & organization : JMO
4
Journal of management inquiry
4
Journal of marketing research : JMR
4
Journal of service management
4
Marketing letters : a journal of research in marketing
4
Research companion to emotion in organizations
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ECONIS (ZBW)
1,121
RePEc
5
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
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1,128
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date (oldest first)
1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The effects of emotions on cognitive effort while processing mediated stadium-embedded
advertising
: a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
6
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
7
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
8
The influence of need for cognition and need for
emotion
on elderly responses to
advertising
: an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
9
A model for mind-device dialectic and the future of
advertising
in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
10
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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