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New-buy situations and emerging public buying centers
Rostgaard Evald, Majbritt; Freytag, Per V.; Clarke, Ann … - In: Industrial marketing management : the international … 114 (2023), pp. 125-136
Persistent link: https://www.econbiz.de/10014433457
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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Knowledge sharing in heterogeneous teams through collaboration and cooperation : exemplified through Public-Private-Innovation partnerships
Nissen, Helle Aarøe; Rostgaard Evald, Majbritt; … - In: Industrial marketing management : the international … 43 (2014) 3, pp. 473-482
Persistent link: https://www.econbiz.de/10010371721
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How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, … - In: Industrial marketing management : the international … 82 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012127965