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~subject:"Communication"
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Communication
Advertising
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Werbung
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Consumer behaviour
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Advertising effects
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Konsumentenverhalten
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Werbewirkung
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Kreativität
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Creativity
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Brand management
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Markenführung
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Viral marketing
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Advertising planning
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Customer satisfaction
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Internet marketing
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Kommunikation
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Kundenzufriedenheit
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New product development
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Online-Marketing
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Produktentwicklung
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Werbeplanung
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Advertising media
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Dahlén, Micael
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Rosengren, Sara
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Eisend, Martin
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Modig, Erik
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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ECONIS (ZBW)
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The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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