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Central bank communication with the general public
Dräger, Lena - 2023
This paper surveys the literature on the role and effects of central bank communication with the general public, particularly regarding the formation of macroeconomic expectations. It starts by giving a brief overview of the recent "communication revolution" in central bank communication. The...
Persistent link: https://www.econbiz.de/10014384011
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Central bank communication with the general public
Dräger, Lena - 2023
This paper surveys the literature on the role and effects of central bank communication with the general public, particularly regarding the formation of macroeconomic expectations. It starts by giving a brief overview of the recent "communication revolution" in central bank communication. The...
Persistent link: https://www.econbiz.de/10014416131
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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Students' attitude to the marketing communications : cross-cultural aspects
Romanova, Irina Matveevna; Noskova, Elena Viktorovna - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 177-185
Persistent link: https://www.econbiz.de/10011721479
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
environment. The most implemented tool for marketing communications – advertising, is losing its power for effective … communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one …, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for …
Persistent link: https://www.econbiz.de/10011613911
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Services advertising : showcase the customer!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of marketing communications 24 (2018) 5, pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
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Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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Prepurchase information acquisition and credible advertising
Gardete, Pedro M.; Guo, Liang - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024