Similar Search Results

Merging public relations with health communication in the context of university alcohol prevention

Brummette, John - In: Health marketing quarterly 32 (2015) 1, pp. 65-80

Persistent link: https://www.econbiz.de/10011289337

Teach students to communicate a brand story with transmedia storytelling

Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101

Persistent link: https://www.econbiz.de/10011590131

Strategic communication in MBA curricula : a qualitative study of student outcomes

Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617

Persistent link: https://www.econbiz.de/10011928325

Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers

Hines, Randy; Basso, Joseph - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 293-307

Persistent link: https://www.econbiz.de/10003825717

Student perceptions of communication skills : writing, presentations, and public speaking

Brodowsky, Glen H.; Anderson, Beverlee B. - In: Journal of the Academy of Business Education : JABE 4 (2003) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10003869180

Student workbook to accompany crisis communications : a casebook approach

Fearn-Banks, Kathleen. - 2017 - Fifth edition.

1. Crisis communications today -- 2. Crisis communications theory -- 3. Communications to prevent crises -- 4. Communications when the crisis strikes -- 5. Social media and crisis communications -- 6. "Textbook" crises -- 7. Culture crises : domestic -- 8. Culture crises : foreign and...