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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Strategic internal communication of corporate heritage identity in a hypermodal context
Maier, Carmen Daniela; Andersen, Mona Agerholm - In: Corporate communications : an international journal 22 (2017) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10011599990
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Examining the role of internal communication and employee engagement in Cyprus-based medium-sized organisations in times of challenging strategic changes
Komodromos, Marcos - In: Journal for global business advancement : JGBA 13 (2020) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10012287073
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Does internal communication to generate trust always increase commitment? : a study at Micron Technology
Togna, Gianluca - In: Corporate communications : an international journal 19 (2014) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10010250519
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research … to be addressed to better understand how organizational identity is constructed in a digital environment. We used a … central and peripheral themes. Findings: Organizational identity and digital organizational identity seem to be topics …
Persistent link: https://www.econbiz.de/10014490267
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The role of corporate reputation on co-operants behavior and organizational performance
Graca, Casimiro Almeida M.; Coelho, Arnaldo - In: The journal of management development 35 (2016) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10011459122
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Linking enterprise social media use, trust and knowledge sharing : paradoxical roles of communication transparency and personal blogging
Masood, Ayesha; Zhang, Qingyu; Ali, Moazzam; Cappiello, … - In: Journal of knowledge management 27 (2023) 4, pp. 1056-1085
Persistent link: https://www.econbiz.de/10014289197
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The role of institutional environment in building communication professionals' trust and satisfaction : a moderated multiple-mediation analysis
Meng, Juan; Berger, Bruce K. - In: Corporate communications : an international journal 27 (2022) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10013162798
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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460