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~subject:"Communication"
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Communication
Consumer behaviour
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Konsumentenverhalten
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Perception
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Theorie
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Theory
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Experiment
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Marketing management
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Marketingmanagement
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Brand management
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Cognition
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Kognition
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Markenführung
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Market research
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Marktforschung
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Werbung
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Advertising effects
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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Economics department
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Food
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Lebensmittel
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Wirtschaftshochschule
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Cause-related marketing
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Krishna, Aradhna
3
Aydınoğlu, Nilüfer Z.
1
Cian, Luca
1
Elder, Ryan S.
1
Schwarz, Norbert
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
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ECONIS (ZBW)
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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca
;
Krishna, Aradhna
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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2
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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3
A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
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