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The communication consultant : an important translator for communication management
Platen, Sara von - In: Journal of communication management : an international … 19 (2015) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10011376939
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It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of Managerial Science 16 (2021) 3, pp. 681-712
This manuscript analyzes start-ups' usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision...
Persistent link: https://www.econbiz.de/10014501335
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Beyond the c-suite : corporate communications' power and influence
Neill, Marlene S. - In: Journal of communication management : an international … 19 (2015) 2, pp. 118-132
Persistent link: https://www.econbiz.de/10011376936
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PR, clientelism and economics : a comparison of southern Europe and Latin America
García, César - In: Journal of communication management : an international … 19 (2015) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10011376937
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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The German plagiarism crisis : defending and explaining the workings of scholarship on the front stage
Fähnrich, Birte; Danyi, Claudia Janssen; Nothhaft, Howard - In: Journal of communication management : an international … 19 (2015) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10010531090
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Positive effects of opinion-count on job satisfaction of team members in business enterprises
Malik, Tariq - In: Journal of communication management : an international … 17 (2013) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10009723528
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Effects of the organization-public relational gap between experiential and expected relationship outcomes : relational gap analysis
Kang, Minjeong - In: Journal of communication management : an international … 17 (2013) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10009723531
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Communication managers in the dominant coalition : power attributes and communication practices
Kahihan, Stacey Frank; Hansen, Kathleen A.; Blair, Sara; … - In: Journal of communication management : an international … 17 (2013) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10009756962
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Social media governance : regulatory frameworks for successful online communications
Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10009788620