Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers, and publics ‐‐ who impact...

Purpose – The purpose of this paper is to examine parental perceptions of the impact of children's internet usage in the Republic of Cyprus. Design/methodology/approach – The measures for the survey are synthesized from the existing literature. The paper looks at how Cypriot parents'...

Successful marketing strategies in the twenty‐first century require successful communication strategies and this requires more creative thinking allied to an integrated approach to all communication activities. A postmodernist perspective and the influence of societal pressure now challenge...

This paper builds upon work already completed by the authors on the nature of the link between internal communication and the successful implementation of change management programmes in Northern Ireland companies. During 1999 and 2000 the theoretical foundation in the requisite areas of this...

Concerns questions such as that posed by the title in respect of the development of corporate communications in its triumvirate form of management communication, organizational communication, and marketing communication as identified by Van Riel (1995). Posits that the major theoretical...

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using commitment/trust theory. Design/methodology/approach This...

Explores the development of the marketing public relations (MPR) concept examining the arguments advanced concerning MPR’s emergence and legitimacy to be a separate marketing or PR discipline. Some marketing academics suggest that MPR should be incorporated into the marketing discipline...