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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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The role of global brand familiarity, trust and liking in predicting global brand purchase intent : a Hungarian-American comparison
Deli-Gray, Zsuzsa; Haefner, James E.; Rosenbloom, Al - In: International journal of business and emerging markets … 4 (2012) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10009427095
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Miracle cure : how to solve America's health care crisis and why Canada isn't the answer
Pipes, Sally C. - 2004
Persistent link: https://www.econbiz.de/10002530443
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Jin, Byoungho; Park, Jin Yong; Ryu, Jay Sang - In: Journal of fashion marketing and management 14 (2010) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10003958680