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24
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11
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11
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11
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Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
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Wirtschaftsrecht und Wirtschaftspolitik
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International journal of advertising : the quarterly review of marketing communications
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International productivity monitor
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1
The effect of
advertising
appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Saved in:
2
Perceptions of offensive
advertising
elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
3
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
4
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
5
Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.
;
Coleman, Barbara C.
;
Backman, Kenneth
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Saved in:
6
The impact of the lost decade on
advertising
in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
7
Scepticism towards DTC
advertising
: a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
8
US and Thai
advertising
: a cross cultural analysis
Seitz, Victoria
;
Razzouk, Nabil Y.
;
Kaewmesri, Pasinee
- In:
Review of economic and business studies
4
(
2011
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10009546242
Saved in:
9
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
10
The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
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