Walking in Memphis : testing one DMO's marketing strategy to millennials
Year of publication: |
2010
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Authors: | Loda, Marsha D. ; Coleman, Barbara C. ; Backman, Kenneth |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 49.2010/11, 1, p. 46-55
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Subject: | Destinationsmanagement | Destination management | Marketingmanagement | Marketing management | Altersgruppe | Age group | Werbung | Advertising | Online-Marketing | Internet marketing | Vergleich | Comparison | USA | United States |
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