//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Not all eyeballs are created e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Comparison
USA
330,248
United States
291,669
Consumer behaviour
82,953
Konsumentenverhalten
80,473
Theorie
50,490
Theory
49,720
Schätzung
18,452
Estimation
17,565
Deutschland
16,902
Germany
14,277
Großbritannien
12,601
EU-Staaten
11,008
United Kingdom
10,986
Japan
10,858
EU countries
10,570
Relationship marketing
9,857
Beziehungsmarketing
9,827
Welt
9,261
World
9,010
Vereinigte Staaten
8,811
Geldpolitik
8,606
Technology
8,430
Monetary policy
8,205
Brand management
8,039
Markenführung
7,999
Vergleich
7,939
Technologie
7,586
Kanada
7,481
Börsenkurs
7,389
Innovation
7,370
Wirkungsanalyse
7,353
Share price
7,251
Impact assessment
7,134
Canada
6,996
China
6,955
Brand image
6,916
Markenimage
6,878
Technischer Fortschritt
6,839
Technological change
6,320
more ...
less ...
Online availability
All
Free
2,151
Undetermined
839
Type of publication
All
Book / Working Paper
3,945
Article
3,603
Journal
11
Type of publication (narrower categories)
All
Article in journal
2,772
Aufsatz in Zeitschrift
2,772
Graue Literatur
1,996
Non-commercial literature
1,996
Working Paper
1,668
Arbeitspapier
1,667
Aufsatz im Buch
791
Book section
791
Hochschulschrift
424
Thesis
342
Collection of articles of several authors
137
Sammelwerk
137
Aufsatzsammlung
68
Bibliografie enthalten
65
Bibliography included
65
Case study
57
Fallstudie
57
Amtsdruckschrift
53
Government document
53
Konferenzschrift
47
Reprint
33
Advisory report
29
Collection of articles written by one author
29
Gutachten
29
Sammlung
29
Conference paper
25
Konferenzbeitrag
25
Statistics
25
Statistik
25
Conference proceedings
20
Bibliografie
19
Forschungsbericht
19
Mehrbändiges Werk
10
Multi-volume publication
10
Lehrbuch
9
Systematic review
9
Übersichtsarbeit
9
Textbook
7
Article
6
Fallstudiensammlung
4
more ...
less ...
Language
All
English
6,435
German
958
French
105
Russian
22
Italian
20
Spanish
11
Dutch
5
Polish
4
Portuguese
4
Danish
3
Hungarian
3
Finnish
2
Slovak
2
Undetermined
2
Bulgarian
1
Valencian
1
Romanian
1
Swedish
1
Chinese
1
more ...
less ...
Author
All
Smith, James P.
34
Banks, James
29
Burkhauser, Richard V.
25
Freeman, Richard B.
25
Peichl, Andreas
25
Alesina, Alberto
24
Schettkat, Ronald
22
Woessmann, Ludger
22
Smeeding, Timothy M.
21
Glaeser, Edward L.
19
Gordon, Robert J.
19
Inklaar, Robert
18
Baldwin, John R.
17
Blundell, Richard W.
16
Mairesse, Jacques
16
Wolff, Edward N.
16
Ark, Bart van
15
Lemieux, Thomas
15
Lergetporer, Philipp
15
Werner, Katharina
15
Bloom, Nicholas
14
Börsch-Supan, Axel
14
O'Mahony, Mary
14
Prescott, Edward C.
14
Timmer, Marcel
14
Fairlie, Robert W.
13
Henrekson, Magnus
13
Jäntti, Markus
13
Raffelhüschen, Bernd
13
Schwandt, Hannes
13
Tang, Jianmin
13
Kapteyn, Arie
12
Sharpe, Andrew
12
Allen, Franklin
11
Bargain, Olivier
11
Card, David E.
11
Cette, Gilbert
11
Corak, Miles
11
Finkelstein, Amy
11
Fuest, Clemens
11
more ...
less ...
Institution
All
National Bureau of Economic Research
146
Maxwell Graduate School of Citizenship and Public Affairs
12
Centre for Economic Performance
8
OECD
8
Zentrum für Europäische Wirtschaftsforschung
8
Fraser Institute
7
Friedrich-Schiller-Universität Jena
6
University of British Columbia / Department of Economics
6
Verlag Dr. Kovač
6
Bertelsmann Stiftung
4
Fraunhofer-Institut für System- und Innovationsforschung
4
National Institute of Economic and Social Research
4
Nomos Verlagsgesellschaft
4
The Wharton Financial Institutions Center
4
Brookings Institution
3
Canadian Tax Foundation
3
Edward Elgar Publishing
3
Forschungsinstitut zur Zukunft der Arbeit
3
Groningen Growth and Development Centre
3
INSEAD
3
Kanada / Department of Industry <1993->
3
Mohr Siebeck GmbH & Co. KG
3
Russell Sage Foundation
3
Seyfarth, Shaw, Fairweather and Geraldson <Chicago, Ill.>
3
Stiftung Familienunternehmen
3
USA / Congress / Senate / Committee on Foreign Relations
3
USA / General Accounting Office
3
University of Cambridge / Department of Applied Economics
3
University of Wollongong / Department of Economics
3
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
3
Brown University / Department of Economics
2
Canadian-American Committee
2
Centre for Economic Policy Research
2
Centre for the Management of Environmental Resources
2
Deutschland / Bundeswehr / Universität Hamburg
2
Deutschland / Umweltbundesamt
2
Direktorenkonferenz der Landesmedienanstalten
2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Foundation for the Improvement of Living and Working Conditions
2
European University Institute / Department of Economics
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
305
NBER working paper series
142
Discussion paper series / IZA
97
Discussion paper / Centre for Economic Policy Research
95
NBER Working Paper
75
Journal of business ethics : JOBE
42
Journal of international consumer marketing
37
Working paper
34
The American economic review
33
IZA Discussion Paper
30
CESifo working papers
28
LIS working paper series
26
SpringerLink / Bücher
25
Discussion paper
22
Journal of business research : JBR
22
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
19
International productivity monitor
17
Ifo-Schnelldienst
16
International journal of consumer studies
16
Vierteljahrshefte zur Wirtschaftsforschung
16
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
15
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of labor economics
15
Journal of global information management : an official publication of the Information Resources Management Association
14
Journal of retailing and consumer services
14
ZEW discussion papers
14
Discussion papers / Deutsches Institut für Wirtschaftsforschung
13
International business and economics research journal
13
Journal of accounting and public policy
13
Applied economics
12
Faculty & research / Insead : working paper series
12
International marketing review
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Cross cultural management : an international journal
11
Economic policy : a European forum
11
more ...
less ...
Source
All
ECONIS (ZBW)
7,539
RePEc
11
EconStor
7
ArchiDok
1
Other ZBW resources
1
Showing
1
-
10
of
7,559
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
2
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
3
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
4
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
6
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
7
Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
Saved in:
8
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
9
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
10
Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States
Seaman, Michael
;
Hunt, James B.
;
Kramer Voli, Patricia
; …
- In:
The journal of current research in global business : JCRGB
15
(
2012
)
23
,
pp. 51-63
Persistent link: https://www.econbiz.de/10009546843
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->