"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Year of publication: |
2009
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Authors: | Bakir, Aysen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 1, p. 93-103
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Subject: | Werbewirtschaft | Advertising industry | Fernsehwerbung | Television advertising | Kinder | Children | Vergleich | Comparison | Türkei | Turkey | USA | United States |
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