Narrow search
Showing 1 - 3 of 3
Cover Image
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Cover Image
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211