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US and Thai advertising : a cr...
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Comparison
USA
330,292
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Theorie
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19,340
Schätzung
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13,451
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11,411
Advertising
11,359
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9,023
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9,008
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7,886
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7,621
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Woessmann, Ludger
83
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64
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54
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52
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48
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45
Alesina, Alberto
44
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43
Peichl, Andreas
42
Banks, James
40
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40
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39
Bloom, Nicholas
37
Bryson, Alex
37
Timmer, Marcel
37
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36
Eichengreen, Barry
36
Mairesse, Jacques
36
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35
Inklaar, Robert
34
Burkhauser, Richard V.
33
Ark, Bart van
32
Djankov, Simeon
32
Eichhorst, Werner
32
Görg, Holger
31
Kapteyn, Arie
31
Reinhart, Carmen M.
31
Van Reenen, John
31
Cheung, Yin-Wong
30
Glaeser, Edward L.
30
Hanushek, Eric Alan
30
Prasada Rao, D. S.
30
Schettkat, Ronald
30
Wolfers, Justin
30
Blanchflower, David G.
29
Fairlie, Robert W.
29
Galor, Oded
29
Acemoglu, Daron
28
Gordon, Robert J.
28
Aizenman, Joshua
27
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582
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Österreichisches Institut für Wirtschaftsforschung
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Nomos Verlagsgesellschaft
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William Davidson Institute <Ann Arbor, Mich.>
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Stiftung Familienunternehmen
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Maxwell Graduate School of Citizenship and Public Affairs
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Bertelsmann Stiftung
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World Bank
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Edward Elgar Publishing
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Basel Committee on Banking Supervision
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Applied economics letters
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
43
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WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
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Economics letters
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Kiel working paper
40
Research
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Discussion papers / CEPR
39
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
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ECONIS (ZBW)
33,292
RePEc
107
EconStor
42
ArchiDok
14
Other ZBW resources
13
BASE
5
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1
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
2
The impact of cultural differences on the effectiveness of advertisments on the Internet: a
comparison
among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
3
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
4
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
5
Cultural values in financial services
advertising
: a cross-cultural study of magazine ads in the
USA
and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
6
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
7
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet
;
Singhapakdi, Anusorn
;
Lee, Dong Jin
; …
- In:
Journal of business ethics : JOBE
106
(
2012
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009546821
Saved in:
8
The influence of subjective norms on whistle-blowing : a cross-cultural investigation
Trongmateerut, Pailin
;
Sweeney, John T.
- In:
Journal of business ethics : JOBE
112
(
2013
)
3
,
pp. 437-451
Persistent link: https://www.econbiz.de/10009715142
Saved in:
9
Exploring the recipients' attitudes and behaviors toward gift-giving : a cross-cultural
comparison
between
Thailand
and the
USA
Theeranuch Pusaksrikit
;
Chinchanachokchai, Sydney
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1935-1950
Persistent link: https://www.econbiz.de/10014430194
Saved in:
10
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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