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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem; Luomala, Harri T. - In: Journal of international consumer marketing 33 (2021) 5, pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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How national cultural values affect pro-environmental consumer behavior
Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
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True green consumers : an investigation of consumer's genuine willingness to share environmental responsibility
Baqer, Samar M. - In: Global journal of business research : GJBR 6 (2012) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10009389791
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The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Segev, Sigal; Liu, Yu - In: Journal of international consumer marketing 34 (2022) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10013167305
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205