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Multidimensional trust building in e-retailing : cross-cultural differences in trust formation and implications for perceived risk
Park, Jungkun
;
Gunn, Frances
;
Han, Sang-Lin
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009541311
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