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Competitive effects of mass customization
Loginova, Oksana - In: Review of marketing science 10 (2012) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10009663261
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Competitive Effects of Mass Customization
Loginova, Oksana - 2016
The existing theoretical literature on mass customization maintains that customization reduces product differentiation and intensifies price competition. In contrast, operations management studies argue that customization serves primarily to differentiate a company from its competitors....
Persistent link: https://www.econbiz.de/10013008884
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Competition between manufacturer's online customization channel and conventional retailer
Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
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Reflections on strategic insights for winning in the complex emerging market of India
Bhattacharyya, Som Sekhar - In: International journal of business excellence 4 (2011) 1, pp. 15-43
Persistent link: https://www.econbiz.de/10008905646
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An alternative theory of the plant size distribution with an application to trade/ Thomas J. Holmes; John J. Stevens
Holmes, Thomas J.; Stevens, John J. - 2010
Persistent link: https://www.econbiz.de/10009533848
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The relationship among modularity, functional coordination, and mass customization : implications for competitiveness
Ahmad, Sohel; Schroeder, Roger G.; Mallick, Debasish N. - In: European journal of innovation management : EJIM 13 (2010) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10003942219
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The impact of supply chain integration on mass customization capability : an extended resource-based view
Lai, Fujun; Zhang, Min; Lee, Denis M. S.; Zhao, Xiande - In: IEEE transactions on engineering management : EM 59 (2012) 3, pp. 443-456
Persistent link: https://www.econbiz.de/10009581306
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Competition for customers
Dierker, Egbert - 1989 - Rev
Persistent link: https://www.econbiz.de/10000777750
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Competition for clients
Dierker, Egbert - 1988
Persistent link: https://www.econbiz.de/10000133225
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How much should you invest in each customer relationship? : a competitive strategic approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 555-565
Persistent link: https://www.econbiz.de/10003868055