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Competition in the media and advertising markets
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: The Manchester School 74 (2006) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
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Competitive effects of purchase-based targeted advertising
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Journal of electronic commerce in organizations : the … 10 (2012) 4, pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
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Goodwill and awareness advertising : implications for industry dynamics
Doraszelski, Ulrich (contributor);  … - In: Workshop on the Economics of Information and Network …, (pp. 1-37, [8]p). 2003
Persistent link: https://www.econbiz.de/10001785509
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Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver - 1997
Persistent link: https://www.econbiz.de/10000971978
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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
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Competitive markets, corporate firms, and new governance - an ordonomic conceptualization
Pies, Ingo; Beckmann, Markus; Hielscher, Stefan - 2009
Persistent link: https://www.econbiz.de/10003892704
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Sachzwänge : aus betriebswirtschaftlicher Perspektive
Schauer, Reinbert - In: Wirtschaft und Ethik, (pp. 55-62). 2010
Persistent link: https://www.econbiz.de/10008937915
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Ergebnis- und Marktsteuerung öffentlicher Unternehmen : eine Analyse aus organisationstheoretischer Sicht
Theuvsen, Ludwig - 2001
Persistent link: https://www.econbiz.de/10001607481
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Professioneller Fußball in Deutschland : eine wettbewerbspolitische und unternehmensstrategische Analyse
Erning, Johannes - 2000
Persistent link: https://www.econbiz.de/10001521385