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Strategische Konkurrenzanalyse im Konsumgütermarketing : theoretische Grundlagen und Operationalisierung
Link, Ulrich - 1988
Persistent link: https://www.econbiz.de/10000739207
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
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Computer simulation of competitive market response
Amstutz, Arnold E. - 1970 - First paperback edition
Persistent link: https://www.econbiz.de/10000053055
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Barriers to new competition : their character and consequences in manufacturing industries
Bain, Joe Staten - 1962 - 2. print
Persistent link: https://www.econbiz.de/10003731874
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Kommunikationsstrategie : externe Analyse (Markt)
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 265-278). 2008
Persistent link: https://www.econbiz.de/10003767164
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379159
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An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can; Altintig, Z. Ayca; Winsor, Robert D. - In: Journal of marketing 74 (2010) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
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Um die Wette kommunizieren ... : Grundsätze der Presse- und Öffentlichkeitsarbeit
Klein, André - In: Kulturmarketing, (pp. 261-277). 2008
Persistent link: https://www.econbiz.de/10003682337
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10009578563