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Why marketing needs reform
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Effects of nationality on global strategy
Yip, George S.
- In:
Management international review : mir ; journal of …
37
(
1997
)
4
,
pp. 365-385
Persistent link: https://www.econbiz.de/10001229456
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