Scale-dependent automatic shifts in brand evaluation standards
Claudiu V. Dimofte; Johny K. Johansson
| Year of publication: |
2009
|
|---|---|
| Authors: | Dimofte, Claudiu V. ; Johansson, Johny K. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 158-170
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Wettbewerb | Competition | Markenimage | Brand image | Bewertung | Evaluation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860494