In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

We investigate in a competitive setting the consequences of mobile targeting, the practice of firms setting prices based on consumers' real-time locations. A distinct market feature of mobile targeting is that a consumer could travel across different locations for an offer that minimizes his...

In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

This paper explores firms’ incentives to invest in data protection to mitigate the risk of compromising consumer privacy, in the context of duopoly competition with behavior-based pricing. We highlight the unique nature of privacy protection as a product characteristic, which distinguishes a...

The Internet has dramatically reduced search costs for customers through tools such as shopbots. The conventional wisdom is that this reduction in search costs will increase price competition leading to a decline in prices and profits for online firms. In this paper, we provide an argument for...

Researchers and business thought leaders have emphasized that firms must think and act with a long-term horizon when managing customer relationships. We demonstrate that, in contrast to this widely held view, profits in competitive environments may be maximized when firms ignore the future and...