Showing 1 - 10 of 936
We extend the theory of advertising as a quality signal, using a model where an entrant can choose to advertise by … comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one’s own product to …
Persistent link: https://www.econbiz.de/10005007232
Public and private entities around the world are trying to induce the provision of higher-quality health care by … precision of signals available to consumers regarding provider quality—may result in lower equilibrium quality, holding prices …
Persistent link: https://www.econbiz.de/10011051639
Switching costs and network effects bind customers to vendors if products are incompatible, locking customers or even markets in to early choices. Lock-in hinders customers from changing suppliers in response to (predictable or unpredictable) changes in efficiency, and gives vendors lucrative ex...
Persistent link: https://www.econbiz.de/10014024585
We address the issue of risk aversion in a competitive equilibrium when some buyers engage in learning and information … risk aversion on the equilibrium outcomes of the model, including the amount of information released by the market. We show … that risk aversion has an effect on the market outcomes but not on the flow of information. In particular, an increase in …
Persistent link: https://www.econbiz.de/10013028361
News media operate in two-sided markets, offering bundles of content to readers as well as selling readers' attention to advertisers. Technological innovations in content delivery, such as the advent of broadcast television or of the Internet, affect both sides of the market, threatening the...
Persistent link: https://www.econbiz.de/10012841710
I study optimal information provision by a search goods seller. While the seller controls a consumer's pre …-search information, which decides whether she will engage in costly search for the product, he cannot control her post-search information … information provision. My approach also helps to highlight the key similarity and dissimilarity between information design …
Persistent link: https://www.econbiz.de/10013244049
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand's image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by rendering brands a signalling device. In a...
Persistent link: https://www.econbiz.de/10010366557
We address the effect of contextual consumer loss aversion on firm strategy in imperfect competition. Consumers are fully informed about match value and price at the moment of purchase. However, some consumers are initially uninformed about their tastes and form a reference point consisting of...
Persistent link: https://www.econbiz.de/10011489928
This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less...
Persistent link: https://www.econbiz.de/10012709821
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
Persistent link: https://www.econbiz.de/10014025251