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Competitive environmental analysis of firm performance in consumer goods industries
Moriarty, Mark M.; Sundararajan, Vasudevan - 1988
Persistent link: https://www.econbiz.de/10000770939
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Competition when consumers have switching costs : an overview
Klemperer, Paul - 1992
Persistent link: https://www.econbiz.de/10000140062
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 1998 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann; Weiser, Christoph - 2008 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Essays in industrial organization
Karle, Heiko - 2009
Persistent link: https://www.econbiz.de/10003862846
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Consideration sets and competitive marketing
Eliaz, Kfir; Spiegler, Ran - 2009
Persistent link: https://www.econbiz.de/10003886125
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Price competition in markets with consumer variety seeking
Seetharaman, P. B.; Che, Hai - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10003868042
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Measurement of the consumer benefit of competition in retail outlets
Matsuura, Toshiyuki; Sunada, Mitsuru - 2009
Persistent link: https://www.econbiz.de/10003902249
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Co-evolutionary market dynamics in a peaked resource space
García-Díaz, César; Witteloostuijn, Arjen van - In: Advances in artificial economics : the economy as a …, (pp. 93-104). 2006
Persistent link: https://www.econbiz.de/10003480710