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Portuguese Abstract: Exploramos vários jogos diferenciais para simular a competição entre duas firmas em Preço, Publicidade, e Preço e Publicidade simultâneamente. Os resultados reforçam conclusões importantes na literatura e complementam-na, permitindo analisar a competição em dois...
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microeconomic theory of optimal production and check under which assumptions on fixed and/or variable costs solutions may fail to …
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As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main objective of this research is two-fold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by number of ads...
Persistent link: https://www.econbiz.de/10014038711
describes the concurrent evolution of the unit sales and price of durable goods. The theory is based on the idea that the sales … market penetration. The theory suggests that the imitation rate B indicating social contagion in the Bass model has its …
Persistent link: https://www.econbiz.de/10013015690
Economists typically locate the origins of the theory of externalities in A.C. Pigou's The Economics of Welfare (1920 …, Pigou's effort gave rise to an unbroken Pigovian tradition in externality theory that continues to exert a substantial … differently in the welfare theory of the 1950s than they had been in Pigou's treatise. It was only when economists began to turn …
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