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Kundenzufriedenheit und Unternehmenserfolg: Ergebnisse einer empirischen Untersuchung

Hinterhuber, Andreas - In: Werte schaffen : Perspektiven einer …, (pp. 425-463). 2003

Persistent link: https://www.econbiz.de/10001828461

Pricing strategies and pricing capabilities

Johansson, Magnus; Hallberg, Niklas; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 11 (2012) 1, pp. 4-11

Persistent link: https://www.econbiz.de/10009561182

Can competitive advantage be predicted? : towards a predictive definition of competitive advantage in the resource-based view of the firm

Hinterhuber, Andreas - In: Management decision : MD 51 (2013) 4, pp. 795-812

Purpose: The fundamental problem of the resource‐based view (RBV) of the firm is its lack of predictive ability and its inability to identify, ex ante, those resources and capabilities leading to competitive advantage and superior profitability. This paper aims to propose an extension of the...

Persistent link: https://www.econbiz.de/10009755737

Is innovation in pricing your next source of competitive advantage?

Hinterhuber, Andreas; Liozu, Stephan M. - In: Business horizons 57 (2014) 3, pp. 413-423

Persistent link: https://www.econbiz.de/10010359472

Pricing as a driver of profitable growth : an agenda for CEOs and senior executives

Liozu, Stephan; Hinterhuber, Andreas - In: Business horizons 65 (2022) 4, pp. 457-467

Persistent link: https://www.econbiz.de/10013325846

Innovation in pricing : contemporary theories and best practices

Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition

Persistent link: https://www.econbiz.de/10013547377