Gupta, Nakul; P. Jaiswal, Mahadeo; Pardasani, Rupali - In: Management Decision 52 (2014) 9, pp. 1630-1648
Purpose – The purpose of this paper is to help students understand how companies combine and leverage their existing knowledge capabilities in order to build strategic advantage for the company. The case also throws some light on the opportunities and challenges faced by SME's of emerging...