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~subject:"Competitive advantage"
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Competitive advantage
Advertising
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Consumer behaviour
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Ford, John B.
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Ibrahim, Essam
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West, Douglas C.
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West, Douglas S.
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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