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Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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US Pleasure Travellers′ Perceptions of Selected European Destinations
Javalgi, Rajshekhar G.; Thomas, Edward G.; Rao, S.R. - In: European Journal of Marketing 26 (1992) 7, pp. 45-64
In today′s competitive travel industry, positioning the destination more effectively in the traveller′s mind has become an increasingly important strategic issue. The key to this is an understanding of the traveller′s perceptions of destinations. This study focuses on determining US...
Persistent link: https://www.econbiz.de/10014723024