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~subject:"Competitive strategy"
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Competitive strategy
Theorie
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Theory
13
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
8
Relationship marketing
8
New product development
7
Produktentwicklung
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Customer value
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Innovation diffusion
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Innovationsdiffusion
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Kundenwert
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Preismanagement
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Pricing strategy
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USA
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United States
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Marketingmanagement
5
Distribution channel
4
Einzelhandel
4
Internet marketing
4
Marketing management
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Online-Marketing
4
Retail trade
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Vertriebsweg
4
Advertising effects
3
Competitive advantage
3
Innovation
3
Marketing
3
Measurement
3
Messung
3
Werbewirkung
3
Werbung
3
Wettbewerbsvorteil
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Advertising
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Betriebliche Wertschöpfung
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Brand image
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Economics department
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Forecasting model
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Führungskräfteentwicklung
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Jain, Dipak
2
Kotler, Philip
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Kellogg on marketing
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
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Nine major shifts in the new economy
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 15-24)
.
2001
Persistent link: https://www.econbiz.de/10001575434
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2
The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak
- In:
Kellogg on marketing
,
(pp. 161-181)
.
2010
Persistent link: https://www.econbiz.de/10008664282
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