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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2009
Persistent link: https://www.econbiz.de/10003837005
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan; Jayachandran, Satish - 2009
Persistent link: https://www.econbiz.de/10003837010
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2008
Persistent link: https://www.econbiz.de/10003611103
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Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited
Varadarajan, P. Rajan; Yadav, Manjit S. - In: Handbook of research in international marketing, (pp. 313-335). 2003
Persistent link: https://www.econbiz.de/10001803935