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~subject:"Competitive strategy"
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Competitive strategy
Brand management
56
Markenführung
56
Marketingmanagement
45
Marketing management
38
Markenartikel
34
Brand image
32
Markenimage
32
Consumer behaviour
28
Konsumentenverhalten
28
Brand
27
Marketing
26
Marketing theory
16
Marketingtheorie
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Theorie
13
Theory
13
Markenpolitik
12
Strategisches Management
11
Brand extension
10
Markentransfer
10
USA
9
United States
9
Advertising
8
Werbung
8
Brand architecture
6
Product management
6
Produktmanagement
6
Wettbewerbsstrategie
6
Corporate reputation
5
Firmenimage
5
Management
5
Markenarchitektur
5
Strategic management
5
Brand equity
4
Branding
4
China
4
Europa
4
Markenwert
4
Product quality
4
Produktqualität
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Book / Working Paper
5
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Lehrbuch
3
Textbook
1
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English
5
Author
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Keller, Kevin Lane
5
Apéria, Tony
2
Georgson, Mats
2
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ECONIS (ZBW)
5
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
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2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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3
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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4
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
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5
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
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