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~subject:"Competitive strategy"
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Competitive strategy
Consumer behaviour
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31
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31
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22
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game theory
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Zhang, Z. John
7
Netessine, Serguei
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Chick, Stephen E.
2
Huchzermeier, Arnd
2
Raju, Jagmohan Singh
2
Shaffer, Greg Eric
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Subramanian, Upender
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Swinney, Robert
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
European journal of marketing
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Faculty & research / Insead : working paper series
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1
Harvard-Business-Manager : das Wissen der Besten
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
2
Competitive coupon targeting
Shaffer, Greg Eric
;
Zhang, Z. John
-
2007
Persistent link: https://www.econbiz.de/10003572375
Saved in:
3
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
4
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
5
Competitive coupon targeting
Shaffer, Greg Eric
;
Zhang, Z. John
-
1994
Persistent link: https://www.econbiz.de/10000905619
Saved in:
6
A theory of maximalist luxury
Liu, Zhenqi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
Saved in:
7
Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
8
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
Saved in:
9
The timing of capacity investment by start-ups and established firms in new markets
Swinney, Robert
;
Cachon, Gérard
;
Netessine, Serguei
-
2010
Persistent link: https://www.econbiz.de/10008807094
Saved in:
10
Europe's solution factories
Chick, Stephen E.
;
Huchzermeier, Arnd
;
Netessine, Serguei
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10010343425
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