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Competitive coupon targeting
Shaffer, Greg Eric; Zhang, Z. John - 2007
Persistent link: https://www.econbiz.de/10003572375
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
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Competitive coupon targeting
Shaffer, Greg Eric; Zhang, Z. John - 1994
Persistent link: https://www.econbiz.de/10000905619
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A theory of maximalist luxury
Liu, Zhenqi; Yildirim, Pinar; Zhang, Z. John - In: Journal of economics & management strategy : JEMS 31 (2022) 2, pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; … - In: European journal of marketing 56 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
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Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 246-270
Persistent link: https://www.econbiz.de/10009736691