Narrow search
Showing 1 - 4 of 4
Cover Image
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy; Garry, Tony - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
Cover Image
Machinima : extending brand reach
Harwood, Tracy; Garry, Tony; Uwins, Mike - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Cover Image
Samsung nation : a gamified experience
Harwood, Tracy; Garry, Tony - In: The business of gamification : a critical analysis, (pp. 122-143). 2016
Persistent link: https://www.econbiz.de/10011563157
Cover Image
Value transformation : from online community to business benefit
Harwood, Tracy; Boomer, Jason; Garry, Tony - In: Value construction in the creative economy : …, (pp. 243-264). 2020
Persistent link: https://www.econbiz.de/10012221743